Tapad, a New York City-based advertising technology startup, has sold for $360 million to Telenor Group, a Nordic telecommunications company. Founded in 2010 by Are Traasdahl, Tapad had raised $34 million in venture funding. The company’s software helps advertisers to identify audiences across various platforms, from television to desktop computers to mobile phones. Tapad is projected to bring in $100 million in revenue this year. It is not yet profitable.
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